If you’re a rookie in the real estate game, the first few months are tough. You’re busy trying to make a name for yourself as a real estate agent, finding clients, generating leads and getting listings. Like any business, you need customers so that your business can work smoothly. The problem newbies face in the business is just that. They’re new to the business and not a lot of people know them so that means they don’t get a lot of business coming their way. But, don’t you worry, below are some great tips for getting new clients, and if you put them to good use, you’re well on your way to being recognized and actually getting listings.
Create Your Own Circle of Offline Connections and Influences
This strategy is kind of old school but it still works like a charm. Before you start, remember, everyone is a potential client, from your dentist to your local vet to the sheriff in your county. I know you might find approaching your friends and family kind of embarrassing or even troublesome for them but they’ll be your greatest supporters and cheerleaders. What you actually need are cheerleaders. They’ll be out there, not only vouching for you but they could also be potential listings. Another great way of getting new clients is by networking. Talk to other business owners about cross-promoting each other’s work, attend community events, take part in charitable causes, and keep in touch with people like the handymen, painters, landscapers, etc. cause they get an idea of who’s trying to sell, especially when people try to remodel when the time comes to sell. Attending social events and causes can build your presence in your community, talk to people, circulate your cards and do let them know that you’re available for whatever questions they might have regarding their property. You never know, if not today then someday they might approach you for your expertise in the real estate business.
Build a Better Online Network of Friends
Ladies and gentlemen welcome to the age Facebook, Twitter, Instagram and Snapchat. Remember those harsh days of cold-calling people and pitching them your work, only to have them hang up on you? Yeah, well, those days are gone. You’ve got cheaper, better and not so humiliating options in your arsenal for growing that small list of clients into a large number of listings. Approach your 6th-grade classmate, your friends and family or anyone you used to go out for drinks with, online. Keep on posting content like videos, photos, tweets and live feeds of the work that you’re actually doing. You could preview your listings or simply talk about areas that are up and coming in the market so that you could attract potential clients. Social media is a great tool to promote yourself, so use it to generate an online presence of yourself and your business.
Send emails, both Online and Offline
Remember all those prospective clients you’d approached while networking, getting that haircut at the barbershop, or sipping that cup of coffee in the diner around the corner, why not send them emails or newsletters to keep them updated about all the interesting stuff happening in your business. Not a lot of people in the business get this but, every time you approach a prospective client, make sure your presence is not unwanted. Don’t just start pitching about yourself and your business, instead talk to them, connect with them and at the end when you take their numbers and email addresses, do get their consent as well. Ask them if they’re open to receiving emails or newsletters from you before sending them information and details about your work in the business. You could always mail your business’s flyers and posters to the people in your neighborhood or community talking about your work or giving them little titbits about real estate. Although, I would really encourage you to enhance online connections because honestly, it’s the age of the internet. People would rather check your work, credibility and referrals on Google than anywhere else.
Create Your Own Website
Like I’ve already mentioned, this is the age of the internet, potential clients are more likely to check you and your business on Google. Create a website or a blog and put out content like, “How Overall Market impacts Real Estate?” or “Why Experts Advice to Invest in Real Estate?” Put on an email pop up on your website so that prospective leads could approach you for help in selling or buying their property. Another great way of generating an online presence is by participating in real estate online platforms where you could dish out advice or answer people’s questions and you could link the entire thread onto your website. On your website, you could also add testimonials of some of the clients you’ve already worked for. This is a great way for people to see the results of your hard work and many a time, people are more likely to take into account and believe what your previous clients have had to say about their experience with you, more than anything else.
I know it can be a really tedious job for rookies in the business to make a name for themselves initially but don’t stop trying. If you follow a few of these tips, sometime soon, you’ll get enough business to keep yourself a busy bee.